MCH/Fragrance
Fragrance | Concept Development & Packaging Design
I led the conceptual development and creative direction for fragrance packaging collections created for MCH Fragrance and Five Below. Drawing from consumer trends and market insights, I created original product concepts that translated into cohesive bottle designs, packaging systems, color strategies, and retail displays. The work included developing both individual products and coordinated collections, creating a unified visual language designed to capture attention, communicate product personality, and enhance the customer experience at retail.
Role | Creative Concept Development, Art Direction, Packaging Design, Product Branding, Retail Display Design
Impact | Created trend-driven fragrance concepts and cohesive product collections that translated consumer insights into compelling packaging systems designed to increase shelf presence and connect with Five Below’s target audience.
