Iris Collective
Music Collective | Creative Direction & Brand Evolution
I led the creation of a new brand identity for the Iris Orchestra, transforming it into Iris Collective—a modern, inclusive platform designed to expand audience engagement and redefine the orchestral experience. The goal was to move beyond traditional perceptions of classical music and create a brand that reflected a younger, more diverse audience while remaining flexible enough to support performances, community programs, and pop-up events throughout the city.
Role | Brand Strategy, Creative Direction, Visual Identity, Logo Design, Messaging, Campaign Design
Impact | Repositioned a traditional orchestra into a modern, inclusive cultural brand with a flexible identity system designed to attract new audiences and extend across concerts, community events, and digital experiences.
