Hilton
Travel & Hospitality | Brand Experience & Event Design
I developed a refreshed visual direction for Hilton’s hotel suite of brands by evolving existing brand elements into a more dynamic and adaptable design system. Combining established brand colors, curated hotel imagery, and modular graphic elements, I created a flexible visual language that could scale across multiple applications while maintaining brand consistency. The system was extended across experiences from Canada to Mexico, including trade show environments, promotional materials, handouts, and digital experiences, creating a cohesive presence across diverse audiences and touchpoints.
Role | Creative Direction, Brand System Development, Visual Identity, Event Branding, Digital & Print Design
Impact | Created a flexible brand experience system adopted across multiple Hilton hotel groups, enabling consistent and recognizable execution across markets, events, and customer touchpoints throughout North America.
